Star Thermoplastics’ assists West Coast company
enter new, profitable market
A West Coast company was already successful in selling flying discs for human use and their market data suggested it would be a good idea to pilot test in the Dog flying disc market. However, current material for human toys was not strong enough to withstand a dog’s bite. Since they already had all tools, molds and additional capacity available, only minor changes were needed for production. Star worked the customer and developed a new TPE with high tear and tensile strength while keeping the soft touch and feel. Star also worked with the customer to ensure proper molding, release, and functionality. The company started successfully selling the dog flyer disc in 2010 and still selling to this day.
This toy successfully sells for $7-8 at retail stores and has added a new, expanding product line with attractive Gross Margins.